For Ra One "Haters"

If I say Ra one opened with mixed reviews from the audiences and critics, it will be highly exaggerated statement. The movie was blasted by so called critics and by most of the audiences as well. Ra one received the most number of negative tweets on twitter probably a record.

But guess what SRK has made Ra one a legend. The movie succeeded so much in the first five days that it created a record by collecting more than 160 crores in India as well as abroad. It is a record by a bollywood movie to have collected so much of gross collection in its first release weekend.

Salman khan fans can cheer that Ra one was not able to break the record for the highest opening day which Bodyguard has set. But SRK with his marketing wonders has made Ra one a film which has got highest collection in a single day.

Now talking about the movie, it does not boast of a great storyline but the SFX in the movie is way beyond the reach of Indian cinema till now. New york times in its review said the movie is set to dazzle and LA times proclaimed RAone as bollywood at its best. But we don’t know what happened with the guys back home. We have to understand it’s a movie for entertainment it cannot be Pather Panchali of Indian cinema.

So how does the movie succeeded without a great storyline and a solid script. The fact of the matter is SRK is really King Khan of Bollywood. Any movie can succeed with a great script and good performances of actors (leave alone Mr. perfect Amir who always had a good subject with great treatment on screen). But succeeding without any substance, it can only be done by the King Khan of Bollywood.

He probably knew that movie does not have a good story, just a simple superhero with a tinge of father-son relationship was not enough to turn 150 crore venture into profit. But the businessman in SRK did what he does best, marketed himself. With a 360 degree campaign and giving an overdose of ra one to the media, he made sure that his most staunch haters (including me) also go to theatres atleast once for seeing how the movie performs whether it delivers on expectations or not.

SRK admits he is an entertainer and will not hesitate to perform at marriage ceremonies also for entertaining and money (wish our government admits the problems as SRK does). That’s the simplicity of a man who is prononunced as KING of Bollywood. With such ease and simplicity he got his money back even before the movie released. He sold distribution rights to Eros, television rights, music rights to India’s leading business houses and got around 120 crore. With his tie ups with more than 50 brands (which is also a record by a bollywood movie) he got around 60 crores by the endorsements which included Mcd, Volkswagen, Force India to name a few.

With ra one he once again proved he is a master and skillfull businessman (if not a great actor). Its raining money for the promoters and producers of Ra one now. With his successful venture he now moves forward for Don 2 which is directed by one of the India’s most talented personality Farhan Akhtar. With this deadly combination, I assure you guys, he doesnot even have to spend a penny on marketing for a successful release.