RESEARCH IN MOTION is seriously thinking to sell its hardware business.......that means Blackberry. As we all know, the Canadian company has a highly secure network, that means there are number of takers ready to invest heavily on it.
But the bad news for all the members of BB family is that there exclusive services will not remain exclusive. Last four quarters have been really bad for RIM as their sales have been dipping and smartphone market share is also declining rapidly. Their shares are down more than 11 percent to their lowest levels in almost eight years.
RIM top management is delaying the release of new BB devices. That isn't its only problem. The PlayBook, the company's latecomer in the tablet market dominated by Apple's i pad, has been a deflating disappointment, forcing RIM to offer massive discounts on the unloved device. It took a $485 million pre-tax charge for the Playbook, which runs on QNX software that RIM plans to use in its future devices.
Number of shareholders are advising the company's board to sell its handset business and monetize its patent portfolio while retaining the high-margin services business.
RIM's spidery, data-crunching network reaches behind corporate firewalls and taps into mobile networks globally.
The network, unique among handset makers, has been a cornerstone of the BlackBerry's growth - with email and instant messages routed through RIM's own enterprise servers and data centers, where it is encrypted and pushed out to subscribers.
There are no middlemen to intercept corporate or state secrets, or even the flirty chats of teenagers who love the free BlackBerry messaging.
There are lot at stakes for RIM and Blackberry lovers right now. Right now the management is playing the wait and watch game but the next 8 to 12 months will decide the course for BB. Will that be too late.....lets see!!!!
But the bad news for all the members of BB family is that there exclusive services will not remain exclusive. Last four quarters have been really bad for RIM as their sales have been dipping and smartphone market share is also declining rapidly. Their shares are down more than 11 percent to their lowest levels in almost eight years.
RIM top management is delaying the release of new BB devices. That isn't its only problem. The PlayBook, the company's latecomer in the tablet market dominated by Apple's i pad, has been a deflating disappointment, forcing RIM to offer massive discounts on the unloved device. It took a $485 million pre-tax charge for the Playbook, which runs on QNX software that RIM plans to use in its future devices.
Number of shareholders are advising the company's board to sell its handset business and monetize its patent portfolio while retaining the high-margin services business.
RIM's spidery, data-crunching network reaches behind corporate firewalls and taps into mobile networks globally.
The network, unique among handset makers, has been a cornerstone of the BlackBerry's growth - with email and instant messages routed through RIM's own enterprise servers and data centers, where it is encrypted and pushed out to subscribers.
There are no middlemen to intercept corporate or state secrets, or even the flirty chats of teenagers who love the free BlackBerry messaging.
There are lot at stakes for RIM and Blackberry lovers right now. Right now the management is playing the wait and watch game but the next 8 to 12 months will decide the course for BB. Will that be too late.....lets see!!!!
No comments:
Post a Comment
Please leave your comments.